Dit project poogt een bijdrage te leveren aan het versterken van “de kennisketen van de gastvrijheidseconomie” middels de volgende projectdoelstellingen: • SWOT-analyse van huidige situatie, vanuit verschillende stakeholderperspectieven: kijkend vanuit de ontwikkelopgaves die men ziet, aan welke data …

De markt van groepsvakanties en groepsuitjes is sterk in beweging. Mensen gaan steeds meer in groepsverband op pad in wisselende samenstelling. Het aanbod kent steeds meer spelers naast de traditionele groepsaccommodaties. Ook op het gebied van marketing is de sector in beweging met een veelheid aan …

This guide has been designed to measure and manage the impact of social events in urban areas. Our aim is to facilitate (event) organizers who would like to give a in depth justification for their work on enhancing social and sustainable (local) communities. These events tend to be small-scale cultural …

When it comes to shopping and spending time in the city, much of the traditional offering has made place for something new, usually more expensive: coffee bars like Starbucks with a wide range of cafés and lattes; bakery stores with a big choice of luxury croissants, sourdough, gluten free or spelt bread; …

In a landscape where there is limited social mixing, leisure venues which host a vivid cross-section of Amsterdammers, stand out as shining examples of conviviality and hope. Inspired by the concept of hybridity, which breaks down divisions between groups and opens up space for interaction and innovation, …

Amsterdam is known worldwide for its historical beauty, liberal lifestyle and tolerant atmosphere. With 860,000 residents (fewer than 90,000 living in the inner city), Amsterdam received 8.3 million hotel guests in 2017 and is urgently searching for ways to better manage its immense popularity. Its reputation …

Onderwijs en onderzoek, maar dan midden in de stad en zo uitgevoerd dat burgers en zo uitgevoerd dat burgers, ondernemers en overheid er iets aan hebben – dat is Urban Leisure & Tourism Lab Amsterdam-Noord. Het lab pakt grote vraagstukken op en weet steeds vaker ondernemers en overheden te verleiden …

Several facts and developments in the economy and the spa industry lead to shifting customer demands. In combination with an insufficient understanding of the process of experiences and their effects on customers result in the need for a deeper insight into the individual customer experience in the spa …