Minder klanten kopen lenzen op de site van Hans Anders dan vóór 2015, toen TamTam de website vernieuwde. In het kader van mijn afstudeeropdracht is mijn taak om de conversiefunnel, het pad dat een gebruiker volgt vanaf het op de site zoeken naar een product tot de aankoop daarvan, van de site van Hans …

Providing users with a sense of place – related to a specific geographic location in which one is situated, or linked to a faraway place, or even giving place-like qualities to virtual spaces such as massively multiplayer online role-playing games – has been deemed central for several forms of digital …

Obesity is a fast-growing societal threat, causing chronic conditions, physical and psychological health problems, as well as sickness absence and heavy healthcare costs. Despite numerous attempts to promote physical activity and healthy diet, existing interventions do not focus on the common emotional …

According to several authors, such as Bunner-Sperdin and Peters (2009), Ogorman (2010) and Hokkeling and Mar (2012), hospitality can be defined as an interpersonal exchange, in which the host wants to give the best experience, whereby the physical, spiritual, emotional and social well-being of the patient …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Obesity is a fast growing societal threat, causing chronic conditions, physical and psychological health problems, as well as absenteeism and large healthcare costs. Despite numerous attempts to promote physical activity and healthy diet, existing interventions do not focus on often occurring emotional …

Conference abstract

Reductions in eating rate have been recommended as potential behavioral strategies to prevent and treat overweight. Unfortunately, eating rate is difficult to modify, due to its highly automatic nature. Training people to eat more slowly in everyday eating contexts, therefore, requires creative and engaging …

Fluxility is een full-service web bureau dat een paar jaar geleden een autogarage app ontwikkelde voor autobedrijf Simonis Vianen. Het probleem is dat de mobile-app nauwelijks gedownload wordt. Kilian heeft aangegeven dat Fluxility geen inzicht heeft in het gebruiksgemak en user experience van de mobile-app. …

In this paper, we present the rationale and approach for establishing guidelines for the development of accessible wearables. Wearable technology is increasingly integrated in our everyday lives. Therefore, ensuring accessibility is pivotal to prevent a digital divide between persons who have and persons …