HaloSoundCast is een nieuw bedrijf. Het bedrijf is opgericht naar aanleiding van de mogelijkheden die gecreëerd worden door de verschuiving van fysieke winkels naar online. Door middel van een directionele speaker wil HaloSoundCast de beleving, service en informatievoorziening op een fysieke locatie …

This paper presents the results of a business – university collaborative research project on defining lower management competencies in the year 2025. The purpose of the research was to help a large local airport to define and understand what competencies lower management will need in order to function …

In this paper we apply the transition prespective to the field of urban development. As many sectors of our society the field of urban development is undergoing major changes. Commom ways of working and traditional business models fail under the present economic circumstances and are not …

Gastcollege over effectuation, gehouden voor de RUG, op 14-05-2014.Binnen het CVO Groningen stimuleert het Groningen Center of Enterpreneurship Value050 valorisatie door het ontwikkelen en ondersteunen van ondernemerschap en ondernemerschapsonderwijs. Value050 werkt samen met onder meer regionale en …

Strategisch Marketing Plan voor de Deense kledingmarkt

As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

The Netherlands breeds higher segment, potential Olympics horses with unbelievably high price ranges. These horses are already being exported internationally. However, the export approach might lack efficiency. The following research question is brought forward to research whether this sector has potential …

Rocket Software is an international software organization, divided into various divisions. One of these divisions is known as LegaSuite, which is the division central to this market research. LegaSuite seeks to increase its market share on the German market and the problem statement central to this strategic …

IKEA Delft is a very successful business, but it is facing some challenges in the field of marketing, as customer loyalty is changing. Moreover, this marketing plan provides different ways for IKEA Delft to adapt its loyalty program in order to improve in the field of marketing. In this research the …

Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …