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Developing collective identity in multi-party collaboration

Renate van der Meer (Onderzoeker); Schruijer S.; Gerrita van der Veen (Lector)

Paper presented at IWOT (International Workshop on Teamworking), Trondheim, Norway

2017-09-06AlgemeenConferentiebijdrage

Insights into study experiences based on student personas

Martin de Boer (Onderzoeker); Anne-Lise Kamphuis (Onderzoeker); Gerrita van der Veen (Lector)

Paper presented at EDINEB conference

2017-05-31Opvoeding & OnderwijsConferentiebijdrage

Stronger brands in all product categories based on warmth and competence

Ronald Voorn (Onderzoeker); D. Muntinga (Onderzoeker)

2017-05Economie & ManagementConferentiebijdrage

Real time is real money: the effectiveness of RTM as a strategy to increase the sharing of brand tweets

Komala Mazerant; Lotte Willemsen; Anne-Lise Kamphuis; Gerrita van der Veen

Twitter timelines are increasingly populated with brand tweets that are linked to public events, a practice that is also known as real-time marketing (RTM). In two studies, we examine whether RTM is an effective strategy to boost sharing behavior, and if so, what event- and content-related characteristics …

2017-03-22ICT & Media; …Conferentiebijdrage

Effectieve en hedendaagse B2B marketing

Sandra Kuyf (Student)

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

2017-02-22Economie & ManagementBachelor

New Product Performance

Situmeang, Frederik B.I. (Faculteit Business En Economie (Fbe)); Leenders, Mark A.A.M.; Wijnberg, Nachoem M.

The purpose of this paper is to study the relationship between changes in relative influence between marketing and R&D and new product performance (NPP). The aim is to theorize and test whether relative influence changes are beneficial for NPP. Design/methodology/approach An international survey was …

2017-02-01AlgemeenArtikel

De cliënt in beeld (proefschrift)

Esther Verboon (Lid Lectoraat)

Stellingen en erratum bij dit proefschrift zijn te vinden in de HBO Kennisbank. Samenvatting: In de advocatuur is het investeren in bestaande cliënten een gangbare wijze van business development. Omdat de concurrentie echter is toegenomen, vooral in het mkb, is het behouden van bestaande mkb-cliënten …

2017-01-17Economie & ManagementProefschrift

The tuition pentagon : students choose an option which matches their motivation, competence and ambition

Michiel van der Ven (Onderzoeker); Martin de Boer (Onderzoeker); Jonathan Marty (Student)

In redesigning its curriculum and learning environment, the HU Business School focuses on improving student engagement. In its turn, this should improve the academic success rates. Moreover, challenging honours students in regular courses is also an aim of the redesign. With this in mind, we developed …

2017-01-01Opvoeding & OnderwijsArtikel

Addressing the social dilemma in animal-friendly product choice with positioning strategies

Lenka van Riemsdijk (Onderzoeker); Paul T. M. Ingenbleek (Onderzoeker); Gerrita van der Veen (Lector); Hans C. M. van Trijp (Onderzoeker)

Presented at 7th International Conference on the Assessment of Animal Welfare at farm group level

2017-01-01Economie & Management; …Andersoortig materiaal

The importance of values for brand purchase

Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); T. J. L. van Rompay (Onderzoeker); Sabrina Hegner (Onderzoeker); Ad Pruyn (Onderzoeker)

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

2017Economie & ManagementConferentiebijdrage

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