This paper introduces a design case that was built around the challenge to design a prototype for women that would positively influence their perception of personal safety in public spaces. The proposed design combines an individual focus with a public impact, influencing emotions through embodiment …

Since the dawn of advertising in the Netherlands there have been much changes. Advertising has become an essential tool for any type of organization (Rakker, 2009). Nowadays, grasping the attention of an audience is becoming more and more difficult (Libbenga, 2013). Mark Jetten (2014) said “We barely …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

PURPOSE: This study investigates self-injury fromthe perspective of patients with anorexia nervosa. DESIGN AND METHODS: A phenomenological design was used. Twelve patients participated. Data were collected using a semi-structured interview guide. FINDINGS: Participants display self-injurious behavior …

BACKGROUND: Evidence has been synthesized to determine hindering and facilitating factors associated with the work participation of adults with developmental dyslexia (DD), classified according to the International Classification of Functioning, Disability and Health (ICF). METHODS: A systematic literature …

Social media is becoming vitally important in today’s world. Big corporates and small companies both make use of it as part of their online marketing strategy (Ramachandran, 2014). It is a cheap, easy and it is a fast way to connect with customers, create dialogue and reach the mass. Consulting companies …

Only 18% of the Dutch population watches TV commercials. This means more than 80% does not watch them and zaps to another channel or walks away from the television. In general TV commercials are evaluated to be an irritating interruption during a program or movie that is broadcasted. Research shows that …

‘Wat voel ik?’ is a study about the contribution of psychomotor therapy (PMT) in recognizing emotions by youth with mild intellectual disabilities (MID) in a age of 12 until 20 years. The study should result in a number of clues about how the PMT, as a form of treatment, can be used to learn youth with …

Dit praktijkonderzoek geeft antwoord op de volgende vraag; Welke effecten hebben expressietechnieken binnen de beeldende therapie met betrekking tot emoties die in verband staan met het delict? Expressietechnieken worden ingezet om de gevoelswereld en gedrags- patronen van de forensisch schizofrene patiënt …

In this paper we investigate the expression of emotions through mediated touch. Participants used the Tactile Sleeve for Social Touch (TaSST), a wearable sleeve that consists of a pressure sensitive input layer, and a vibration motor output layer, to record a number of expressions of discrete emotions. …