This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

This final paper analyzes the reasons why the client, IHS, The Institute for Housing and Urban Development Studies of Erasmus University Rotterdam, faced decreasing numbers in the Latin American students in the past few years. The scope of the research is to determine the internal and external factors …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

Coltan is a rare mineral which is mined, both legally and illegally, at Congolese dig sites at the expense of the wellbeing of coltan miners. This dissertation provides an understanding on the living and working conditions of the Congolese coltan miners and the relation of coltan to armed conflict in …

Awareness regarding the challenges involved in creating a sustainable food system has affected the ways in which businesses market their products and how consumers decide whether to buy these products. Businesses directly communicate different quality aspects of their products to consumers mainly through …

SGS is an international commercial diving company that specializes in underwater ship repair and maintenance. Through their extensive, globally recognized network of service stations, offices and local assets, SGS is able to provide excellent ship solutions to ship managers at any location. Currently, …

Posterpresentatie KCO conferentie, 16 november 2015.

The change-in-control provision of the Clawback of Bonuses Act limits the director’s ability to gain from a change-in-control by a deduction of the share value by the lowest increase in share value over a determined reference period. The provision therefore limits the effectiveness of share and option …

Social changes have been influencing determinants for sports participation since the introduction of the Sport for All ideology in the early 1970s. Consistent with Crum’s sportisation theory, today’s modes of sports practices, as well as the network of sport services, have diversified and de-traditionalised. As …