This paper describes a demo for the Persuasive Conference 2014 (21-23 May, Padua, Italy) which shows the result of a design project in the edutainment field. The tries to raise safety awareness among construction site workers. The purpose of the demo is to raise safety awareness amongst construction …

People have the habit to use the same door every time they enter and exit a building. When a certain entrance is widely preferred over the other, congestion can occur. This poster describes two experiments to persuade visitors to use another entrance by applying different persuasive techniques.   This …

This paper, presented at the Persuasive Conference 2014 (21-23 May, Padua, Italy) describes an experiment in which the particpants daily received a SMS message. De SMS message was meant was meant to trigger participants on safety awareness, cleaning behaviour, and quick and instant tasks. The experiment …

Silvio Berlusconi was Italy's longest serving Prime Minister since the Second World War. As Prime Minister, he exercised control over the three public television channels in Italy. The combination of a strong political figure that controls large parts of public media and has considerable business interests …

Brand portfolio strategies are an essential prerequisite for securing long-term success for multi-brand companies. Only by focusing on the entire portfolio can it be ensured that all brands “act in concert” to achieve superordinate objectives. Thereby, an increasing vertical competition caused by private …

The Dutch biogas industry is developing slowly and in many instances still unviable. Insights in the drivers of value creation may help to create viable biogas business networks. This research explores these related drivers and accordingly, proposes a new and comprehensive definition of a driver of value …

In this article we study the evolvement of empowering and dis-empowering aspects of a local memory website, initiated by the Amsterdam Museum and currently active for more than a decade. The results partly fill a gap in the available literature about this field, because the relation between collective …

European Bachelor Physical Activity and Lifestyle Counselling (PAL(C). Lifestyle related health problems are a tremendous burden for European societies that demands a shift towards prevention and a professional to guide this process. Therefore a new bachelor program PALC was developed. A consortium …

There is still no consensus about the nature of auditory processing disorders (APD). One of the most frequently reported symptoms for APD is difficulties with hearing and listening, especially in the presence of background noise, despite having normal peripheral hearing (ASHA, 2005; Jerger & Musiek, …

Lifestyle related health problems are a tremendous burden for European societies that demands a shift towards prevention and a professional to guide this process. Therefore a new bachelor program PALC was developed. A consortium of seven universities from the Netherlands, Denmark, Portugal, Italy, Lithuania …