The Research Group International Cooperation investigates the acquisition of international competencies by internships or study abroad, the international competencies of lecturers, the needs and demands for international competencies of alumni and employers and which factors are important to attract …

Nowadays, sustainable development is considered as an important topic in the policy of organizations. Duurzame Bruiloft is a one-man business that organizes sustainable weddings, which helps to reduce co2 emission. Duurzame Bruiloft operates in the Netherlands, but wants to enlarge its market to the …

The aim of this research project is to provide an advice on how can healthcare professionals – doctors, hospitals and insurance companies make a (better) use of social media in order to generate awareness and engage general public in personalised medicine. In order to reach this aim an extensive desk …

Competitive advantage is probably the most popular business concept today (Mooney, 2007). This article aims to investigate critically the discourse on competitive advantage, as expressed by business literature, by locating its meanings in the public higher education sector. This research reveals that …

This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

The employees of Philips deal with dozens, maybe hundreds of e-mail messages, memos or other internal related messages every day. Do the employees even open all of these messages? In order to be able to see how effective the internal communication is the Consumer Lifestyle (CL) Operations department …

This report was written to provide OMS International (OMS) with online media that would help them generate leads in market segments they were not previously active. OMS is a small business-to-business company that sells Electronic Data Interchange (EDI) systems. EDI systems allow the transmission of …

Since 1995, the CINOP International Agency has been responsible for distributing and managing the European subsidies on behalf of the European Commission, with great success. In the past 15 years, more than 40,000 Dutch participants have had learning experiences in different European countries and over …

Take Note! Student Advertising is a start-up company operating under the trading name Urban Tribe. It is a student discount, providing students with both national and local deals in different cities around the UK. They are currently located in eleven cities around England and looking to expand to the …

This thesis is written on behalf of Tick Yes, an online marketing agency based in Sydney, Australia. Tick Yes is an agency that wants to build up strong relationships between their clients, the brands, and the (potential) consumers of these brands. During the internship became clear that there are three …