The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

The ‘pay gap’ is a relatively new term. However, it is a problem that was developed around the beginning of the 20th century, the moment when women were allowed to hold a paid occupation in the Netherlands and Norway. The pay gap, often confused with unequal pay for the same work, is actually a complex …

New health technologies are not accessible to all users due to the circumstantial or permanent disabilities some users have. Especially in healthcare, attention must be paid to accommodating all potential users or patients. With the smart use of multimodal systems and multimedia solutions, a broader …

Increased military cooperation between member states of the European Union is a political given. The Netherlands and Germany form a spearhead in this process by integrating entire military units (i.e., brigades, battalions, companies) into higher-order units of the respective other nation (i.e., divisions, …

Defence supply chains (SC) are increasingly geared towards expeditionary operations. Organized on a short notice, they support the theatre in a flexible and efficient manner, relying on limited resources and sourcing from multiple suppliers. Defence SC face risks as they are susceptible to disruptions. …

In this chapter we argue that management control with respect to financial ­ and material resources is connected to issues of safety and security; the delivery of safety and security may be seriously hampered by improper management control. Starting from this connection we aim to decipher the dynamics …

Article that presents the main conclusions of the book "The dilemma of leaving : political and military exit strategies" organised around three questions: 1) "What is exit?" 2) "How can we understand exit? and 3) "What can we do about exit?". The first question deals with the definitional ambiguity of …

A world without internationalisation has become unthinkable in 2016. Internationalisation plays a big role in our daily lives, mostly unconscious. It would be beneficial if school pupils familiarised themselves with this phenomenon, because of the effects of internationalisation on society,. The concepts …

All over the world entrepreneurs drive changes. They develop new products and services, inspire others and take decisions that result in growth of their businesses. But the world around entrepreneurs is changing and so are entrepreneurs. Life-long selfemployment or permanent wage employment are of …