Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

Psychologically it is very difficult to give in to inactivity or relaxation after continuously trying to achieve efficiency. For example, if you have driven your car through the busy traffic as economically as possible, it is difficult to relax immediately after arrival. A common response then is to …

Om de groei en ontwikkeling van lectoraten en kenniscentra in Nederland te realiseren stijgt de behoefte om financieringsmogelijkheden te verkennen. Hogescholen en universiteiten ontvangen van het Rijk budget om onderwijs te geven en onderzoek uit te voeren. Deze rijksbijdrage is voor het hbo de grootste …

De coronapandemie heeft een enorme impact op het mentale welzijn van de Nederlandse bevolking. Gebaseerd op een grootschalig panelonderzoek (N = 22.696) naar de sociale impact van COVID-19, onderzoekt dit artikel ten eerste welke sociale groepen het meest vatbaar zijn voor de gevolgen van de pandemie …

Social networks and news outlets entrust content curation to specialised algorithms from the broad family of recommender systems. Companies attempt to increase engagement by connecting users with ideas they are more likely to agree with. Eli Pariser, the author of the term filter bubble, suggested that …

The current COVID-19 pandemic confines people to their homes, disrupting the fragile social fabric of deprived neighbourhoods and citizen’s participation options. In deprived neighbourhoods, community engagement is central in building community resilience, an important resource for health and a prerequisite …

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …

This paper presents an exploration into how Northern-based development NGOs might change into digital social entrepreneurs while using the Internet or social media for their ICT for Development (ICT4D) related projects. The research explores the role of the Internet and social media in Northern-based …