Patiëntenparticipatie is in de afgelopen decennia steeds belangrijker geworden. Dit uitte zich zowel op macro-, meso- als microniveau. Op microniveau wordt patiëntenparticipatie geassocieerd met enkele voordelen waaronder een gunstiger ziekteverloop bij chronisch zieken, het vergroten van de veiligheid …

Emerging during the negotiations for the unratified Constitutional Treaty and officially launched with the Treaty of Lisbon, the European Citizens' Initiative allows citizens to invite the European Commission to propose legislation to the European Parliament and the Council based on an idea which gathers …

The year 2018 marks the fiftieth anniversary of Turkish migrants settling in the Netherlands. A significant number of Turks, approximately 400,000, currently live in the Netherlands; many are born there, and know Turkey only from visiting it on holiday. Integration has been successful for the majority …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

This research is an attempt to find an answer to the question “How can the EU and UN encourage de-escalation in the Korean Peninsula?”. Each chapter will be divided in a part on the European Union (EU hereafter) and a part on the United Nations (UN hereafter). During the first part, the research will …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

As part of my PhD research, I investigate the factors of student success and the influence of the use of social media by first year students in higher education. For this I use the insights provided by the highly influential and leading integration theory of Tinto and diminished the amount of variables …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

Loods Tien is a restaurant located in Breskens at the coast of Zeeuws-Vlaanderen. The restaurant looks over the Westerschelde and up to the skyline of Vlissingen. In 2013 Loods Tien was completely renewed and rebuild. The Boathouse was build in order to rent it for private events. However, the Boathouse …