From the article: Business rules management is a mean by which an organization realizes controllability of business activities to fulfill goals. Currently the focus of controllability is mainly on effectiveness, efficiency and output quality. Little attention is paid to risk, stakeholder concerns and …

Digital Dreams is a young, ambitious game design and development company with drive and a lot of technical knowledge in it's field. The lack in communication skills has led to a situation where there was no consistency or strategic intent in the communication. In order to bring the company from an infancy …

Every year so many new games are coming out on the market, while free time becomes a scarcity. It is hard for game developers to make games that catch the eye and attract the attention of players. ArenaNet wants to know how to make their games stand out and motivate their players to keep playing them. …

In this report, the topic of loyalty programs in a franchise business model will be discussed with the analysis focusing on the situation at Mexx International. Currently, there is one centrally run program, Mexx Connect, in the company's most important markets in Western Europe. However, in Region 3 …

What are successful companies? That question will be investigated. The determination of successful factors will be identified by explaining the successful factors of a company by the following questions: How come successful ventures are successful and non successful ventures are not? What are the most …

Over recent years aspects of sustainability have claimed a central role in many countries. As a result research for sustainability has become an important driver for innovation. This paper describes developing a model that supports SMEs in integrating sustainability in their business and innovation processes. In …

The last few years, the airline industry has been struggling due to the terrorism attacks in 2001 and the recession. Nevertheless, the low cost carriers (LCC) continued to be profitable and successful with its own particular business model. It is an upcoming trend in the aviation industry. Ryanair is …

IT-based networking trends such as the rise of social media, crowd sourcing, open innovation, and cloud computing enable a profoundly different way of working and collaborating that challenges significantly traditional approaches of companies towards governance, i.e. the mechanisms a company employs …

Since the film of Al Gore An inconvenient truth, sustainability stands high on the national agenda of most countries. Concern for the environment is one of the main reasons in combination with opportunities to innovate. In general, innovation and entrepreneurship are important in the realm of national …