E-commerce businesses are taking customers back to the store
Julian D. Curpanen (Student); Flora L. Visscher (Begeleider); L.J. Harris (Begeleider)
Royal Textile Export Plan So Cute
Charlotte B. Leitner (Student); B. Kramer (Begeleider)
How Information Literate Are We as Teachers?
A.A.J. (Jos) van Helvoort (Lid Lectoraat); Ellen Sjoer (Lector)
How can YaBand position YCall (a VoIP App) in the Dutch target market?
Lin Jue (Student); Esther Schagen
The role of values in the consumer brand selection process
Ronald Voorn (Lid Lectoraat); Gerrita van der Veen (Lector); Sabrina Hegner; Ad Pruyn
Marketing in de commerciële juridische dienstverlening
Esther Verboon (Lid Lectoraat); Jos Janssen (Lid Lectoraat)
Succesvol ondernemen met social media
Han Gerrits; Arne Maas; Gerrita van der Veen (Lector); Anne-Marie Delfgaauw
Essentie van dienstenmarketingmanagement
Ton Borchert; Wouter de Vries
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Mapping out the customer’s journey
Drs Robert van Ossenbruggen; Dr Gerrita van der Veen (Lector)