The main objective of this thesis was to develop the concept of The PVH Underwear Powerhouse and create strategic implementation plan, which would help Calvin Klein Underwear and Tommy Hilfiger Underwear divisions of PVH Corp. to achieve their common and individual strategic goals and seize new opportunities …

This thesis is designed as an assignment of the Foundation Work Incubator (SWI) for a client based in Estonia. The client contacted the Foundation with the question whether a risk assessment could be conducted in order to determine if establishing a retail franchise in cooperation with a Dutch franchisor …

The company being researched is Opnieuw & Co, a non-profit second hand retail company. The association of secondhand retail stores (Branche Vereniging Kringloop bedrijven) has demanded that all of its members, including Opnieuw & Co, make themselves eligible for their self-introduced BKN quality label. …

The objective of this research is to formulate an appropriate strategy for the restructuring of the website; that suits the current market and current era, including an implementation plan for the new website of the LoadLok Group.

The goal of this research is to investigate if the Spanish public relations market is viable for Fuel PR, and if so to create a step-by-step plan according to which Fuel PR can enter the Spanish market and create a profitable local client base in Spain, in order to create a media connections network …

The 2014 congress of WSAVA would be the first congress in which WSAVA is using services of a Professional Congress Organizer company which is Kenes Group. Kenes group wants to increase the number of participants in the congress and that’s why company wants to have a marketing plan, which will lead to …

IKEA Delft is a very successful business, but it is facing some challenges in the field of marketing, as customer loyalty is changing. Moreover, this marketing plan provides different ways for IKEA Delft to adapt its loyalty program in order to improve in the field of marketing. In this research the …

This research was commissioned by the province of Groningen. The province of Groningen asked the question how the quality her bus stop data could be improved. The province of Groningen is ultimately responsible for public transport. The public transport bureau is set up in 2005 to arrange bus transportation. …

Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …