Selling love to the silver consumer
Roosmarijn Eversdijk (Student); Ad Franzen (Begeleider); Evelyn Bekooij-Westerhoudt (Begeleider)
Exploring Vivonline's brand resonance potential
Kylie Brons (Student); Theo Bors (Begeleider); Jitte Milder-Sorber (Begeleider); Vivian Reijs (Begeleider)
Independent Coffee Cafe Marketing In The Netherlands
Breshna Sarwary (Student)
How can the initiative “daar kun je mee thuiskomen” improve their bob-campaigns in order to have a positive impact on the attitudes and behaviour of dutch licenced drivers between the age of 18-34 years old
Vera Laing (Student); Simone Hackett (Begeleider); Ad Franzen (Begeleider)
Reaching the ageing consumer with branded content
Kiki Zondag (Student)
SOCIAL MEDIA AND SMALL CLOTHING E-TAIL
Veselina Nedelcheva (Student); Ivonne Louw-Dekker (Begeleider)
When online fashion retailers “pop-up” into the real world
Lora Iatcheva (Student); Peter de Groot (Begeleider); Ilona Taillade (Begeleider)
Picture Perfect Positioning
Paul Visser (Student); Pim Welvaarts (Begeleider); Marjolein Koopmans (Begeleider)
Using the influence of media to positively contribute to baby boomer’s and generation x’s perception of millennials with visible body art in the netherlands to encourage positive intergenerational collaborations
Thelea Terborg (Student); Renée Coers (Begeleider)
‘MooiWerk, MooiVrij’
Maxence van Mastrigt (Student); Peter ter Linde (Begeleider); Vincent Koetsier (Begeleider)