Regional sustainability networks in the Netherlands are rooted in regionalculture and have an emphasis on social learning and effective collaboration between multiple actors. The national ‘Duurzaam Door’ (Moving Forward Sustainably) Policy Programme regards these networks as generative governance arrangements …

The purpose of this research was to answer the central question “How can environmental sustainability improve brand loyalty in the Fast-Moving Consumer Goods market?”. The research has shown that applying the Elements of Green Marketing to intrinsic cues of a product, is a relatively better method for …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

The urgency to innovate for organisational survival has become increasingly recognized, with the result that innovation has conquered a position high on the management agenda. However, the unfamiliarity around innovation pose a challenge for innovation management. No unique solution exists to building …

The theme of the research is “Moving dairy farmers from informal to formal milk supply chain” A case study of Tanga Dairy Cooperative Union in Tanga district, Tanzania”. The study was carried out in two wards of Tanga district namely Pingon and Pongwe, between the end of June and the fist half of August …

In this paper, we present the case study Circus Noel, a VR tight rope walking act with which the use of movement in cinematic VR was explored. We use the notion of spatial presence as discussed by Ryan, and its potential to induce an ‘illusion of non-mediation’. Seven users were interviewed about their …

In this short paper, we give an overview on how this major trend is unfolding and, specifically, how it affects cities. We take the following starting points: • Digitalization is a strong force that “happens” everywhere in the (urban) society. It has positive and negative effects – explored later in …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

KLM is downsizing the full-freight cargo fleet in Schiphol Airport, for that reason it is important for the company and the airport to explore the consequences of moving the cargo transported by the full freighters into the bellies of the passenger flights. The consequences of this action in terms of …