Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

The Netherlands has two types of higher educational institutions - research university and university of applied sciences. The first one has a more theory-based approach to education, while the latter puts emphasis on applying the knowledge taught in the classroom by developing practical skills. The …

For a few years now, Holland Casino has struggled for financial survival of the ongoing economic crisis. The financial situation is bad and there are no signs of improvement in the near future. The flow of foreign visitors is declining, and to achieve a reversal of this process a new marketing strategy …

ONK is a company who provides advise in the field of art, furthmore, it also organizes art fairs in The Netherlands. Survey has shown, that almost 60% of the visitors are 60 year and older. The question then arises: "How can ONK increase the amount of visitors by 25% in 1 year time?" This is the main …

Since the establishment of the Centre for Research on Multinational Corporations (SOMO) in 1973 many factors have changed. Communication, mobility and accessibility being a part of an on-going technological progress have created new challenges and opportunities. In order to facilitate new strategies …

Purpose – The purposes of this paper are to 1) give an overview of the prevalence of HR practices that are used to retain vital older workers in health organizations, 2) to examine the evaluations of those HR practices, and 3) to determine the wishes for HR practices in three different target groups: …

Development cooperation has a long history, but in the last decade a considerable change has become visible: many organisations are shifting from traditional service delivery to the poor to a new approach that includes more people in life changing processes and makes them a part of that change themselves. …

This report was commissioned to examine the possible gap between the image and identity of TUI Nederland regarding sustainable tourism and to recommend on how to bring the image closer to the identity. TUI Nederland is market leader in the Dutch travel industry and carries the brands Arke, Holland International, …

Employees with a chronic disease often encounter problems at work because of their chronic disease. The current paper describes the development of a self-management programme based on the Chronic Disease Self-Management programme (CDSMP) of Stanford University to help employees with a chronic somatic …