Deze scriptie beschrijft het onderzoek naar de positionering van Organisatie X. De reden van dit onderzoek is het dalende cliëntaantal van Organisatie X. Door de veranderingen op de markt en toename van het aantal concurrenten lukt het Organisatie X niet om cliënten te behouden en aan te trekken. Daarom …

Hoe kan Alrijne een voorkeurspositie verkrijgen op de arbeidsmarkt om zo meer OK-assistenten aan te trekken? Met als doel: Inzicht krijgen in hoe Alrijne een voorkeurspositie kan verkrijgen op de arbeidsmarkt door te kijken naar haar sterke punten, de concurrentieomgeving en de wensen en behoeften van …

In this paper, the client Blogs4Travel is central, who is currently dealing with a management problem. The management question is: What is the optimal email marketing campaign for Blogs4Travel to increase their customer relations? The portfolio will provide them with a solution to this problem shaped …

With the rapid development of Information and Communication Technology (ICT), digital technology changes how banks translate new customer demands into new products and services. To achieve this translation, banks should increase their intrapreneurship capability through Individual-level Innovative Behavior …

Which elements in hospitality products, services and concepts will influence customers sensitivity and are triggering for creating DELIGHT & WOW? Is there more than ‘service, location, cleanliness, rooms/design and sleep quality? Will these value drivers change in the future (or perhaps they have already …

My research investigated customers’ resistance and low willingness-to-pay towards Vertical Farming products and how the industry can break these barriers. Research showed how education and the experience economy can spread awareness about vertical farming products and create engagement with customers. …

This study explores the evaluation of research pathways of self-management health innovations from discovery to implementation in the context of practice-based research. The aim is to understand how a new process model for evaluating practice-based research provides insights into the implementation success …

Wat is de rol van prijs in duurzaam consumentengedrag? ‘Omdat het te duur is’ is een veelgehoord argument wanneer mensen wordt gevraagd waarom ze geen duurzame producten kopen. Maar is dat werkelijk zo, of is dit een makkelijk alibi van mensen om niet hun gedrag te hoeven veranderen? We zijn over het …

This research provides an impact analysis for both facility manager and commercial real estate on the consequences and impact of crises on commercial real estate. Building blocks impact analysis and conceptual approach: The building blocks of the impact analysis must be: KPIs, risk assessment and change …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …