Improving financial advisory services by using the Balanced Scorecard management control system
E.J. Willekes; Krisztina Sadeghi-Toth (Student)
Tourist Marketing
Jos Schroder (Begeleider); Narges Raoufi (Student)
Develop Virtual Reality Business to the [Netherlands]
Jos Schroder (Begeleider); Jiayi Wang (Student)
The role of values in the consumer brand selection process
Ronald Voorn (Lid Lectoraat); Gerrita van der Veen (Lector); Sabrina Hegner; Ad Pruyn
Marketing in de commerciële juridische dienstverlening
Esther Verboon (Lid Lectoraat); Jos Janssen (Lid Lectoraat)
Succesvol ondernemen met social media
Han Gerrits; Arne Maas; Gerrita van der Veen (Lector); Anne-Marie Delfgaauw
Essentie van dienstenmarketingmanagement
Ton Borchert; Wouter de Vries
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Mapping out the customer’s journey
Drs Robert van Ossenbruggen; Dr Gerrita van der Veen (Lector)
A framework for dynamic data quality management
M.S. Bargh (Lector); F. Mbong; J. van Dijk; R. Choenni (Lector)