The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

Bulgaria has been trying to catch up with fellow Western European countries since its admission in the EU. However, issues from the transition crisis since 1989 persist to the present day. The country has suffered in many forms from the rapid change from a communist regime to a democratic sovereign state. …

The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

Background Each teacher experiences a class to be 'difficult to manage' at a certain point in his or her career. The researcher, as a matter of fact, in person as well, but specifically a group of girls (16 – 20 years of age) with a pronounced rebellious, norm exceeding attitude is new to me. It takes …

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …

This research paper concerns itself with the technical and political obstacles of securing the EU cyber space against espionage and surveillance both amongst the member states and particularly those emerging from foreign powers. The scope of the research is limited to signals intelligence (SIGINT) related …

This is a study about how the International Paralympic Committee (IPC) can evaluate its corporate partnerships regarding the partners`level of satisfaction. The final paper includes a literature review combined with field research. Interviews were conducted among the IPC`s corporate partners as well …