The role of values in the consumer brand selection process
Ronald Voorn (Lid Lectoraat); Gerrita van der Veen (Lector); Sabrina Hegner; Ad Pruyn
Marketing in de commerciële juridische dienstverlening
Esther Verboon (Lid Lectoraat); Jos Janssen (Lid Lectoraat)
Succesvol ondernemen met social media
Han Gerrits; Arne Maas; Gerrita van der Veen (Lector); Anne-Marie Delfgaauw
E-commerce businesses are taking customers back to the store
Flora L. Visscher (Begeleider); L.J. Harris (Begeleider); Julian D. Curpanen (Student)
Royal Textile Export Plan So Cute
Charlotte B. Leitner (Student); B. Kramer (Begeleider)
SME purchasing activity patterns delphi study
Vegter, Geert
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Mapping out the customer’s journey
Drs Robert van Ossenbruggen; Dr Gerrita van der Veen (Lector)
Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review
G. van Noort; L.M. Willemsen (Lector); P. Kerkhof; J.W.M. Verhoeven
Product Type and Personality in Brand Relationships
Ronald Voorn (Lid Lectoraat); Ad Pruyn; Sabrina Hegner