Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

In this research is examined why the elderly who are involved in “Driezorg” are motivated to be part of the moving groups. To research this, a BREQ-2 questionnaire was used. This questionnaire sounds out the motivation with regard to physical exercise. The BREQ-2 consist of 19 items which are related …

In this dissertation, an answer is given to the following question: How can EU Naval Forces contribute to development in the DRC? By means of qualitative research, it has been found that EU naval forces could contribute to development in the DRC in various ways. Firstly, by means of assisting on the …

IKEA stores around the world are part of the IKEA franchise, the franchisor of which is called Inter IKEA Systems B.V. All IKEA stores need to fulfill mandatory requirements set up by Inter IKEA Systems B.V., such as which services to offer customers, one of these mandatory services is the picking with …

The League of Green Embassies, also referred to as 'the League' or LoGE, is a global network of now approximately 100 U.S. and Foreign Diplomatic Missions that commit to a "more successful, vibrant, and profitable energy and resource portfolio" (The League of Green Embassies: one-pager). Headquartered …

In 2007, the Dutch Ministry of the Interior and Kingdom Relations initiated the program 'Veilige Publieke Taak'. It was designed to provide employers with guidelines and solutions for handling aggression and violence towards employees with a public task. One of the most important initiatives of this …

On 26 January 1998, during a press conference in the White House, President Bill Clinton famously told the nation, "I did not have sexual relations with that woman, Miss Lewinsky" (Clinton, 1998). Now, 15 years later, almost everyone can still recall those famous words. In this dissertation, the interaction …

The surge of the interest in the migration-development nexus and the sheer "euphoria" about the potential positive impact of migration on development in origin countries, has also entered EU - level politics on migration. Yet it seems unbelievable that only about one decade ago the effects of migration …

Although teacher educators' role as researcher is generally accepted (Cochran-Smith, 2003; Clarke, 2001), not every teacher educator is capable to conduct research. Teacher educators in, 'new universities', like the Dutch Universities of Applied Sciences (UAS) work in a context where a research culture …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …