Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

Markzware is a software company that offers solutions for prepress, printing, publishing and the graphic sector. Markzware Europe operates successfully throughout Europe. Although the company also has a communication channel in Poland, it seems the communication is not as successful as it could be. The …

Attracting the Asian, especially Chinese investors is becoming more and more important. While reaching the potential Chinese market is getting easier, the intercultural differences might still play a vital role in influencing the effectiveness of mutual communication. It also creates a challenge for …

Women play critical roles in agriculture in many parts of the world. Yet, despite their contribution to global food security, women farmers are frequently underestimated and overlooked in development strategies. For this reason, women find it more difficult than men to gain access to valuable resources …

In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to …

In 2005,one of Schering-Plough's core products- Clarityne was approved by the Chinese State Food Drugs Administration (SDFA) from prescription pharmaceutical to OTC drug in the Chinese market.Together with the increasing awareness of health care of the Chinese citizens, it gave a great chance to Schering-Plough …