Testing the associative connection between hip-hop music and luxury fashion brands
Hirsch, Livia (Student); Mossinkoff, Marco; Maltzahn, Constantin von
Cultural intertextuality in marketing
Manegold, Nina (Student); Mossinkoff, Marco; Maltzahn, Constantin von
Navigating hang tag communication from a consumer perspective
Slak, Neža (Student); Breuer, Rebecca; Feitsma, Maaike
Plug-in (Hybrid) Electric Vehicle Adoption in the Netherlands: Lessons Learned
Wolbertus, Rick; van den Hoed, Robert; Contestabile, Marcello; Tal, Gil; Turrentine, Thomas
Brand Positioning
Kostelijk, Erik (Amsib (Cedis)); Alsem, Karel Jan
CESI Accelerator
Maren Flunkert (Student); Jonneke F.M. de Koning
Switchgedrag rond zorgverzekeringen van inwoners uit Noord-Nederland
Alsem, Karel Jan (Marketing En Ondernemen); Wever, Jan (Marketing En Ondernemen); Klein Koerkamp, Robbert
Making animal welfare matter: Positioning animal welfare as personally relevant
Lenka van Riemsdijk (Lid Lectoraat)
Tackling Food Waste: Factors that influence food waste
Kör, Burcu (Amsib (Cedis)); Schreurs, Eveline; Wakkee, Ingrid (Kenniscentrum Carem); Bula, Piotr; Baaken, Thomas; Kurzhalz, Kerstin; Lyszczarz, Halina
Promoting sustainable wines towards Berlin retailers
Paboeuf, P. (Student); Uenk-Barten, C.