Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

As part of my PhD research, I investigate the factors of student success and the influence of the use of social media by first year students in higher education. For this I use the insights provided by the highly influential and leading integration theory of Tinto and diminished the amount of variables …

Loods Tien is a restaurant located in Breskens at the coast of Zeeuws-Vlaanderen. The restaurant looks over the Westerschelde and up to the skyline of Vlissingen. In 2013 Loods Tien was completely renewed and rebuild. The Boathouse was build in order to rent it for private events. However, the Boathouse …

Het merk Ambitie van NDC mediagroep heeft een nieuwe strategie en kiest daarbij een crossmediale aanpak. In 2015 heeft er een uitbereiding binnen de kanalen plaatsgevonden middels een evenement, namelijk het Ambitie JobCafé. Het evenement groeit in zowel exposanten als bezoekers en moet daarbinnen vernieuwend …

Over one year after the launch of Funk, the German public online-only youth content network registers exponentially growing viewing numbers. As part of the public broadcasting system it is liable to statutory requirements and is supposed to meet the democratic, cultural and social needs of 14- to 29-year …

This bachelor thesis is about the variables and factors to consider when designing a content strategy

In today’s media environment, the medium television regained more popularity, due to the rise of the third golden age of television. The trend introduced and adopted internet streaming and high quality content to the audiences viewing behavior. Series like House of Cards, Game of Thrones or Orange is …

The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …

In the aviation sector, communication problems have contributed into 70% to 80% of safety occurrences. However, to date we haven’t depicted which communication aspects have affected aviation safety most frequently. Based on literature, we developed a tool which includes communication characteristics …

Visually impaired people (VIP) can experience difficulties in navigating urban environments. They mostly depend on the environment’s infrastructure or technical solutions like smartphone apps for navigation. However apps typically use visual and audio feedback, which can be ineffective, distracting and …