This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

The owners of Restaurant Opium are using several types of media to communicate to their audience. Right now they do not know how they can use social media. Social media is a very popular marketing tool for businesses. For restaurants it is especially useful as it can be used to engage customers and to …

Organisations operate in an increasingly dynamic environment. Consequently, the business models span several organisations, dealing with multiple stakeholders and their competing interests. As a result, the enterprise information systems supporting this new market setting are highly distributed, and …

Assessment framework for business model ontologies to ensure the viability of business Models.Organisations operate in an increasingly dynamic environment. Consequently, the business models span several organisations, dealing with multiple stakeholders and their competing interests. As a result, the …

Whereas products and services are growing in complexity, industry needs to expand their networks to include expertise from other fields than their own. Consequently, innovation activities more and more take place in highly dynamic network environments, mixing people and parties, models, interests, and …

The purpose of this study is to explore why and how Management Accounting and Control Systems (MACS) enact and are enacted upon in the Dutch branch of nursing homes, homes for the elderly and home care. In search for answers, this study chooses an actor-network theory (ANT) perspective combined with …

Interest groups play a big role in the functioning of the democracy of the EU. These players that lobby for different interests can make a positive, but also a negative contribution to EU politics. The influence of the interest groups on the EU institutions can vary, and some will always be more influential …

The UNESCO Institute for Lifelong Learning (UIL), based in Hamburg, is one of six educational institutions of UNESCO. Expectations that more than 60% of the world’s population will live in cities by 2030 led to the initiation of the Global Network of Learning Cities (GNLC), defined as a virtual community. …

Silvio Berlusconi was Italy's longest serving Prime Minister since the Second World War. As Prime Minister, he exercised control over the three public television channels in Italy. The combination of a strong political figure that controls large parts of public media and has considerable business interests …