AIM The aim for this research report is to provide brands with the right tools that will help them to cater to the rise of cultural diversity within the underwear industry. RESEARCH QUESTION How can brands cater to the rise of cultural diversity within the underwear industry? SUB- QUESTIONS 1. What relevance …

This report investigates how consumers can be motivated to reduce microplastic pollution from fashion. The research used a mix of qualitative and quantitative data, including surveys and interviews. It concludes that the production, use, and disposal of garments contribute to microfiber release and subsequent …

QUOTES “It can be assumed, based on the given research, that within current legislation regarding sustainability improvements can be made. Enforcement of legislation is lacking, and fashion companies are not bound by rules, but rather make a voluntary choice to participate and create a more sustainable …

Social media have become a vital part of everyday life for people throughout the world, with millions of individuals utilising various social media platforms to engage with others and to express themselves. While social media might offer several avenues for self-expression and identity construction, …

OrangeGames wants to create a slot machine mini game in their most popular game Governor of Poker 3 (GOP3). In the past however OrangeGames has made a slot machine game called "Poker Slots", which due to certain design choices was really unsuccessful, as almost no players returned to play it. That is …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

MANIFESTO If you have legs so white as milk, or only have one leg… If you get red cheeks during the most inconvenient times… If you listen to punk during your daily yoga exercises… If you sound like a horse when someone makes you laugh… If you wear multiple layers of clothing, even in summer… If you …

QUOTES “Een ijsbeer drijvend op een ijsschots in een grote zee, bosbranden, de zoveelste reclame die aan geeft dat wij de laatste generatie zijn die iets kunnen doen aan klimaatverandering. Angstbeelden die ieder inmiddels al zo vaak heeft gezien, dat we er een beetje moe van zijn geworden, zeker wanneer …

QUOTES “Het doel van deze campagne [voor Zeeman] is om bewustwording te creëren over de microplasticsproblematiek en hier een oplossing voor aan te bieden: een PlanetCare wasmachinefilter welke verkrijgbaar zal zijn bij Zeeman.” ONDERZOEKSVRAAG Hoe kunnen wasmachinefilters door zoveel mogelijk huishoudens …

Het doel van dit onderzoek is om het grote textielafval probleem aan te pakken door de juiste oplossing hiervoor te vinden. Er zal onderzoek gedaan worden naar de mogelijke oplossingen en welke het meest innovatief is voor implementatie met daarbij de voordelen die met zich meebrengt. Hiervoor is de …