This paper lays the groundwork for building a communication model that will help cultivate communities of practice through the use of strategic communications. Theoretical models describing communities of practice in organizational knowledge generation typically have three main actors; the individual, …

This article dilates on the culturally insignificance of football in Europe in spite of the receptiveness of Europeans to American popular culture in general. It is argued that this anomaly can be explained by a sociohistorical perspective on the differential popularization of sports and the changing …