Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Seaweed-based solutions can offer a valuable contribution in addressing today’s challenges such as climate change, food availability and finding alternatives to fossil-based value chains. To achieve this, the European seaweed sector needs to scale-up, and devise smart solutions to make the production …

Het project ZEEMOS is zijn derde en laatste jaar ingegaan. HZ University of Applied Sciences voert samen met Stichting Zeeschelp en een 4 tal zeewier- (Veersche Wier en Dutch Seaweed Group) en mosselhangcultuur (van der Kreeke en Delisia) bedrijven dit project uit. ZEEMOS richt zich op de combinatie …

BACKGROUND: Due to the increasing number of older people with multi-morbidity, the demand for outpatient geriatric rehabilitation (OGR) will also increase. OBJECTIVE: To assess the effects of OGR on the primary outcome functional performance (FP) and secondary outcomes: length of in-patient stay, re-admission …

Auditions form the gold standard for hiring practices in symphonic orchestras around the world. Nevertheless, research examining how auditions are evaluated by panel members remains sparse. The purpose of this brief research note is to present findings from a pilot project examining the feedback content …

Background Several conditions and diseases can result in speech problems that can have a negative impact on everyday functioning, referred to as communicative participation. Subjective problems with acquired speech problems are often assessed with the speech handicap index (SHI). To assess generic participation …

BACKGROUND The mechanical power of ventilation (MP) has an association with outcome in invasively ventilated patients with the acute respiratory distress syndrome (ARDS). Whether a similar association exists in invasively ventilated patients without ARDS is less certain. OBJECTIVE To investigate the …

Background: In hospitalized patients with COVID-19, the dosing and timing of corticosteroids vary widely. Low-dose dexamethasone therapy reduces mortality in patients requiring respiratory support, but it remains unclear how to treat patients when this therapy fails. In critically ill patients, high-dose …

Background: Team-based palliative care interventions have shown positive results for patients at the end of life in both hospital and community settings. However, evidence on the effectiveness of transmural, that is, spanning hospital and home, team-based palliative care collaborations is limited. Aim: …

This LYCar company report is focused on the general topic of the adoption of local foods on behalf of the Hotelschool The Hague Research Centre. After redefining the research topic, the focus shifted towards consumer purchasing behaviour and the adoption of locally grown vegetables. The research is structure …