Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

This research paper is written acting upon instructions from Ahold European Sourcing. This department within the international retail organization Ahold (Koninklijke Ahold N.V.) is responsible for the purchasing of private label, fresh, non food and not for resale goods in Europe. Ahold European Sourcing …

De Nieuwe Ronde has been subjected in the last five years to serious aging among its members and together with possible member expansion wants to find out how the profile of potential new consumers looks like. This is essential to improve the relation of demand and supply and with that strengthen the …

In the autumn of 2009, a group of exchange students in the University of Applied Sciences of Utrecht got a task to make a research project on the current situation of Social Media. The group consisted of 5 people with really different backgrounds and opinions. Two Finnish, one Austrian, one Belgian …

Knowledge management (KM) is difficult to pin down. It means different things in different organisations. The deliberate use of metaphors has been used to communicate what KM is about. This metaphorical communication can be even more enriched using visual as well as language mechanisms: ”a picture paints …

"How can IDF communicate better and optimize their external communication to generate more free publicity?" Over the years IDF has given priority to focussing on their work rather than building up a strong image to the outside publics. So far, the communication strategy of the foundation with the target …

Since the launch of UCee Station in Utrecht in 2007, the organisation has managed to introduce an innovative, unique and prize winning youth participation project in the Netherlands. The project offers an online media platform that is made by and for local youngsters. The most important communication …

Enterprise 2.0, deconstructed firms, organisational ecosystems: all of these buzzwords are used to identify operating concepts behind today's companies. They are driven by the need to be agile, flexible, distributed, open, transparent, simple, on demand and with a short time to market. In order to be …

This paper describes a business process and organizational re-design and implementation project for an e-government service organization. In this project the initial process execution time of a Virtual Private Network (VPN) connection request has been reduced from some 60 days to 2 days. This has been …

On the internet we see a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others: wellknown instances include MySpace, Facebook, YouTube, Flickr, Wikipedia and Google Earth. The internet has …