Advertising clutter is a problem for advertisers. Nowadays print advertisements compete with online personalised advertisements for attention. Personalised ads are more likely to gain and hold the attention, print advertisements have to adopt a different strategy (Bang & Wojdynski, 2016). One way …

Den Haag Marketing is the marketing and promotion organisation of the city The Hague and its seaside resorts; Scheveningen and Kijkduin. Den Haag Marketing(DHM) promotes attractions and events in The Hague that would be interesting for the intended target groups. The organisation takes care of the city’s …

At the end of the 20th century, hacking was bleeding edge. When the ideas, practices and pranks of this experimental niche of technophiles attracted the attention of a handful of activists in Italy, they understood that information and communication were what would give shape and voice to social, political, …

The Sharing City platform is the online platform project created by shareNL to support the sharing economy within a sharing city. The current platform support the sharing cities in the Netherlands. Development of sharing economy is expanding and each country has potential for this economy. To expand …

The development of the World Wide Web, the emergence of social media and Big Data have led to a rising amount of data. Information and Communication Technologies (ICTs) affect the environment in various ways. Their energy consumption is growing exponentially, with and without the use of ‘green’ energy. …

Within large service organizations there are currently two trends visible. These trends seem to be diametrically opposed. On the one hand organizations face increasing price pressure and thus a pressure to cut costs. One of the consequences of this trend is that organizations are increasingly encouraging …

In this article, we present a method for analyzing the communication of people who exchange dynamic and complex information to come to a shared understanding of situations and of the actions planned and monitored by one party, but executed remotely by another. To examine this situation, we analyzed dispatchers …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

In this study, the construction of rumour on Twitter during a specific crisis is analysed from a discursive psychological perspective. This perspective treats psychological concepts such as identities as discursive constructions. The selected case is the robbery of a jewellery store in Deurne, a village …

Er bestaat momenteel nog geen specifieke website voor klanten en individuele kappers, waarmee de kappers bestaande klanten kunnen behouden en nieuwe klanten kunnen werven. Het gevolg kan zijn dat klanten langere wachttijden krijgen en kappers onvoldoende aantal klanten krijgen. Het doel is een gebruikersvriendelijke …