This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

Om het onderwijs, de curricula, zo goed mogelijk af te stemmen op de benodigde internationale competenties is door middel van halfgestructureerde interviews en een online enquête onderzocht wat alumni van De Haagse Hogeschool en werkgevers in de regio voor ervaringen, wensen en behoeften hebben met betrekking …

This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …

Pedaling Forward is a collaborated project created by Point Asia co. ltd and Xinosys co. ltd. Its objective is to connect (Taiwanese) bicycle manufacturers directly to bicycle retailers worldwide through the Patisco.com platform. End of 2012 Pedaling Forward had taken an interest in the Dutch bicycle …

This research set out to explore the feasibility for Emzingo Group LLC’s NexGen leadership development fellowship to be implemented in the emerging market of Brazil. Therefore (1) Brazilian contextual aspects for leadership, (2) the leadership development space, (3) personality traits of leaders, and …

This report explains the recommended course of action for Henkel Beauty Care Benelux towards successfully launching a new male skincare line in The Netherlands within six months. To achieve this, the aim of the research was to identify the general male consumer tendencies regarding cosmetic products …

Based around the central research question 'Can social media be used as a marketing tool for a restaurant?' this dissertation sets out to discover how a starting restaurant in Canada can use social media as a marketing tool. Over the past decade a large number of companies have embraced social media …

The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …