Using Social Media as a Marketing Channel : how relevance, realness, and remarkableness influence interactivity and engagement
A. Boer, de (Lid Lectoraat)
Evaluation of online social networks and the online networking strategy : how to use the social networks as a promotion tool to strengthen the brand awareness of Ultrafemme and improve the intangible assets
Aphirat Bureesirirat (Student); L.J. Harris (Begeleider)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Media Markt : towards sustainable enterprise
B.A.M.M. Kuijpers (Begeleider); Marjolijn Ghijsen (Student)
Entrepreneurship in the network economy
Velthuijsen, Hugo (New Business & Ict); de Graaf, Frank Jan; Zhang, Henry; Zhao, Ruimei
Social Companies
Frans van der Reep (Lector)
Social companies
Frans van der Reep (Lector)
The balancing act of optimised value creation
Gilbert Silvius (Lector); Anand Sheombar (Lid Lectoraat); Kobus Smit (Lid Lectoraat)
Exploring the Perceptions of Inhibitors and Drivers of Social Media Progression among Small and Medium Enterprises at Different Stages of E-Business Maturity.
Gerlach Velthoven (Lector)
Effective use of social media tools for Enviu
Stephanie Rueb (Student); Ayla Kroet-Aytug (Begeleider)