Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

The Netherlands is considered one of the frontrunners in the field of electric mobility, both in number of plug-in electric vehicles sold as in the number of publicly available charging stations. This chapter analyses the policy measures that led to the growth in the number of plug-in hybrid electric …

Noorderlingen zijn behoorlijk tevreden over de zorg en de zorgverzekeringen. Slechts 10% overweegt serieus om te veranderen van zorgverzekeraar. Prijs en dekking zijn hierbij belangrijke factoren.

Despite the positive consumer attitudes towards animal welfare, and an increasing supply of animal welfare enhanced meat, consumers still mainly opt for conventional meat instead of meat produced with higher animal welfare standards. This thesis argues that consumers may do so because they must trade …

The increased generation of food waste is a global and national problem. The purpose of the study is to investigate the factors that influence food waste and the role of technology in tackling food waste in the Netherlands. One of the main findings of the research is food waste is that consumer food …

Germany has a known a growth of organic consumption within the recent years, however its consumption is growing faster than the German wine production which is still relatively low. Therefore, a large amount of wine is imported from other countries, making Germany the largest organic wine importer in …

Contents: Introduction by the supervisors Analyzing Service Logistics for the Industry by Karim Ittahiri and Bart Klinkenberg Autonomous and Smart Vehicles in Port Operations by Istemihan Demirhan and Colin Tielman Closed-loop Supply Chains in Consumer Goods by Mireia Chamorro Figueras and Omar …

BioTrade is a business model that promotes protection, conservation and use of native biodiverse resources, implemented through the fundamental pillars of sustainability. Within that context, the purpose of the present thesis is to account for the sustainable viability of the exportable, native products …

The Netherlands has an active wine production with the production of circa 1,250,000 bottles of wines. Although Dutch wines compete in national and international competitions and win many awards, the export is very small and mainly focused on local on-trade. The main research question is: How is the …

In mei 2018 heeft staatssecretaris van Ark van Sociale Zaken en Werkgelegenheid haar plannen voor een brede schuldenaanpak geopenbaard. Een jaar later gaf zij een overzicht van de stand van zaken. De oorspronkelijk 40 plannen werden daarin deels vertaald naar zeer concrete beleidsvoornemens. Zoals zij …