Africa Centre. A Study about Brand Awareness and Brand Knowledge Among the People of Cape Town
Tessa Schiebroek (Student); Ivonne Louw-Dekker (Begeleider); Isla Haddow-Floot (Begeleider)
FrieslandCampina & doing business in Brazil
Annemiek J.W.M. van Zeijl (Student); P.M. Koelemij (Begeleider)
Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
Remko van der Lugt (Lector); Gerrita van der Veen (Lector)
Consumption patterns and cultural values in Europe
Annemien van der Veen (Lid Lectoraat); Agnes Neulinger; Jacob Rosendahl; Tino Bech-Larsen
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
Ronald Voorn (Lid Lectoraat)
Accountability is wil plus verantwoordelijkheidsgevoel
Anne-Lise Kamphuis (Lid Lectoraat); A. Cox (Lid Lectoraat)
Dutch horticultural opportunities in Poland
Krystian H. Aldoori (Student); P.M. Koelemij (Begeleider)
Wishy: wensen, delen, kopen
B. Waardenburg (Student); J.P. van Leeuwen (Begeleider)
A marketing plan for MasterPeace
Tinka van Wijngaarden (Student); J. Veldman (Begeleider)
Van bricks tot clicks in de mix: navigatie-strategie als basis voor multi-channelmanagement
Gerrita van der Veen (Lector); Robert Ossenbruggen