Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

The aim of this dissertation is to research if and how Lithuania’s LNG terminal could be a method to ensure energy security within the European Union. Lithuania’s energy position has been a very vulnerable one, and used to import 100% of its gas supply from Russia’s state monopoly Gazprom. In order to …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

Background: Although the incidence of HIV/AIDS has decreased globally, it is on the rise in Eastern Europe. The primary mode of HIV transmission in the region is injecting drug use (IDU) due to the smuggling routes of Afghan heroin into Europe, which makes drugs widely available. The widespread sharing …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

Since 2011, over 500 Belgian nationals have become radicalised and left Belgium for a Jihadist conflict zone. The Brussel bombings, on the 22nd of March 2016 were carried out by two Belgian nationals who were also returning Jihadists. This dissertation explores whether Belgium can improve its current …

Enlargement fatigue is an effect that has been felt in the European Union (EU) by member states ever since its creation in 1957. Enlargement fatigue can be felt in the member states in two different ways, which are the constitutional deepening of the EU and the geographical widening of the EU. While …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

The urgency of analysing the case of female genital cutting (FGC) increases due to the globalisation of today’s world, enhancing multicultural societies dealing with benefits and challenges with respect to cultural differences. Generally, FGC originates from and is promoted as a highly valued cultural …