The worldwide obesity epidemic is a major and complex problem, resulting from the interaction of individual metabolic, genetic, and psychological factors with meso- and macro environmental factors. Adolescents, with their rapid changes in body composition, together with their shift in orientation from …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

Sociale media is een breed begrip en betekent letterlijk: Online communicatiemiddelen die het mogelijk maken om ervaringen en meningen van gebruikers te kunnen delen met andere gebruikers waarmee ze in contact staan. Onder het negende levensjaar wordt er door het kind nog geen gebruik gemaakt van sociale …

Reflection on the role of social media in social movements, conflicts in civil society and military operations. While acknowleging the use of the digital media as a form of cyber warfare by groups such as Al Qaeda and the Taliban to good effect against ISAF in Afghanistan, the authors suggest that in …

In een veranderend medialandschap is het de kunst om als culturele organisatie op zowel traditionele als nieuwe media aanwezig te zijn. Er zijn organisaties die worstelen hoe ze met social media om moeten gaan. Voor Pier K, vertrekpunt voor kunst en cultuur in Haarlemmermeer, is onderzoek uitgevoerd …

It has been established that normative social influence can be used effec-tively in persuasive technology. However, it is unknown whether the application of more social pressure makes it more effective. To test this hypothesis, a quantitative experiment was conducted on the online social network Facebook. …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

Social media are rapidly becoming a viable way of service marketing and customer engagement in the hospitality industry. Facebook, for instance, allows restaurants to publish information, multimedia content and engage with their customers e.g., to answer questions or learn about their preferences. Being …

In the following paper I investigate the correlation between students’ use of Facebook and their first year grade point average in the Department of Media, Communication and Information at the Amsterdam University of Applied Sciences. Differences in grade points will be measured against whether or not …