Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

The local Dutch legislations (PGS-29) regarding the above-ground storage of flammable products have become stricter. This has led to the phasing out of Viking-Johnson couplings that are located inside of tank pits. These couplings are prone to leakage and they use rubber seals which are now prohibited …

Movement is an essential part of our lives. Throughout our lifetime, we acquire many different motor skills that are necessary to take care of ourselves (e.g., eating, dressing), to work (e.g., typing, using tools, care for others) and to pursue our hobbies (e.g., running, dancing, painting). However, …

Across Western Europe, the emphasis has shifted from physical manufacturing to the development of ideas, new products and creative processes. This has become known as the knowledge economy. While much has been written about this concept, so far there has been little focus on the role of the city. Bringing …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

This research has been carried out as part of the research of the professorship sustainable agribusiness in metropolitan areas. The main objective was to evaluate the performance of Terimbere-Muhinzi cooperative in order to come up with viable options to link smallholder tomato farmers to high price …

The growing appetite of cities is one of the greatest future challenges. There is no set menu for meeting this appetite, but a trend is observed in which city authorities focus on region-based food provision. Regionalism is motivated by the importance of increased self-reliance. Besides, regional food …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

The ‘Grand Challenges’ of our times, like climate change, resource depletion, global inequity, and the destruction of wildlife and biodiversity can only be addressed by innovating cities. Despite the options of tele-working, tele-trading and tele-amusing, that allow people to participate in ever …