SAMENVATTING Popster! is een talentenjacht waarbij poppenspeler(s) met de leukste, opvallendste en meest originele poppenact strijden om de eerste plek (SBS Broadcasting, z.j.). De probleemstelling voor dit onderzoek is: welke elementen zou Talpa Producties in haar socialmediastrategie voor het programma …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

This is the introduction to the special issue of World Review of Entrepreneurship, Management and Sustainable Development (WREMSD) dedicated to workplace innovation and social innovation related to work and organisation. As technological and business model innovations alone are not sufficient to …

Purpose For most people, nursing homes are a place they reside for the rest of their lives. Therefore, a nursing home, apart from providing good care, has to provide for a sense of home (1). Mostly professionals are responsible for this sense of home. The aim of this study was to explore how professionals …

The garment industry has been under attack by governments and other third parties due to problematic issues within the textile factories. Issues, such as the collapse of Rana Plaza in Bangladesh, has opened the eyes of governments and human rights organisations. In order to improve the well-being of …

As web technology and (big) data continue to transform how we organize ourselves, scholarly research increasingly zooms in on the socio-material conditions of citizen participation and public engagement, the objects and devices that organize publics. Where social issues may often be the driver of such …

Research in the Netherlands on the success of students in higher education is highly influenced by Tinto’s integration theory. This paper is part of a broader PhD research, in which I investigate the possible influence of the use of social media (Facebook) by students. By comparing various studies conducted …

This study aims at examining the ways people communicate about energy transition, by analyzing the discourse of different stakeholders in a case of a local initiative for renewable energy. When moving from traditional to renewable energy, social acceptance of new technologies is of central importance, …

The paper analyses key elements of communication that may lead to accusations that a company is engaging in practices of greenwashing failing to create stakeholder engagement. According to sensemaking and sensegiving approaches, the theoretical foundations that underpin the concepts of corporate social …