Consumers who buy organic food, have expectations about its quality and rely on certifying organizations to verify this quality and to provide information about the origin of organic products. However, organic food traceability knows several issues, such as problems with organic labelling, certification …

Inzicht krijgen in de verwachtingen en ervaringen van de doelgroep tijdens de online zoektocht naar een huurwoning. Op basis van dit inzicht wordt een adviesrapport opgeleverd waarin naar voren zal komen op welke manier de klantbeleving positief beïnvloed kan worden.

How can we persuade consumers to adopt more sustainable purchasing practices (e.g. buying less, buying sustainable items, or choosing for sustainable brands) when it comes to fashion products? With the support of 2nd year International Business Management students, we collected data from 1008 respondents, …

Not having enough of what one needs has long been shown to have detrimental consequences for decision making. Recent work suggests that the experience of insufficient resources can create a “scarcity” mindset; increasing attention toward the scarce resource itself, but at the cost of attention for unrelated …

De Leidse Schouwburg – Stadsgehoorzaal, hierna te noemen LS-SGZ, zet ruim 50.000 euro van haar marketingbudget in omtrent de promotie van de voorverkoopperiode. 48.500 euro van dit budget gaat naar het maken en verzenden van de seizoensbrochure. Echter, 46% van de brochureontvangers doet geen aankoop …

Food additives (E-numbers) are allowed in foods, but many consumers have a negative perception of them. The objective was to study the opinion of food experts about the causes and ways to reduce consumer distrust about E-numbers. Thirteen food experts from universities, research institutes, the government, …

The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption …

Excessive alcohol consumers are in need for effective and targeted thiamine interventions to prevent the development of Korsakoff’s syndrome. Coercive home health care might be a solution to reach excessive alcohol consumers. In many parts of the world, an expansion is seen of more coercive community …

We kunnen volgens Martien Visser in ons land met drie stappen naar effectiever klimaatbeleid. Maar dan moeten we wel kansen pakken en weten waarop we sturen. Zo mogen we niet vergeten om de CO2-uitstoot veroorzaakt door ons consumptiegedrag mee te nemen in onze rekenmodellen.

In today’s multichannel retail environment, consumers’ experiences in one channel influence their perceptions of another channel. Specifically, consumer evaluations of a firm’s online store have been found to be influenced by consumer interactions with the firm’s in-store personnel. This paper is among …