Purpose: The purpose of this paper is to focus on the effects of career development and guidance among students (age 17-23) enrolled in higher education in The Netherlands. First the paper explores whether the development of career competencies contribute to career identity, learning motivation, certainty …

Nowadays, modern societal trends and technologies enable us to live our lives with comfort and fun. On the one hand, these developments enhance quality of life, on the other hand there are downsides related to our health and happiness. Therefore, in our current society, it is necessary that parents consciously …

Over the past few years the terms 'fair trade', 'sustainable' and 'organic' have become more present in combination with tea products in the supermarkets. These terms are used for many different goals. Some suppliers actually try to provide the consumer with a product that has been produced following …

This export marketing plan will identify the British E-bike market for Mihatra BV, a medium sized Dutch producer of E-bikes. The objective of the plan is to find out what the best market positioning and marketing would be for Mihatra in the United Kingdom. The central research question is therefore: …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

Vocational education and training (VET) plays a central role in preparing young people for work, developing adequate skills and responding to the labour-market needs of the economy. The transition learners are required to make from education to the workplace is a complex, and often problematic, process …

Pedaling Forward is a collaborated project created by Point Asia co. ltd and Xinosys co. ltd. Its objective is to connect (Taiwanese) bicycle manufacturers directly to bicycle retailers worldwide through the Patisco.com platform. End of 2012 Pedaling Forward had taken an interest in the Dutch bicycle …

This report explains the recommended course of action for Henkel Beauty Care Benelux towards successfully launching a new male skincare line in The Netherlands within six months. To achieve this, the aim of the research was to identify the general male consumer tendencies regarding cosmetic products …

The implementation of innovative sustainability technologies often requires far reaching changes of the macro environment in which the innovating firms operate. Strategic management literature describes that firms who want to commercialize an innovative technology can collaborate in networks or industry …

Second chapter of the English version of the book 'Energieke Arbeid' published by the Centre of Applied Labour Market Research and Innovation (Dutch abbreviation: KCA) to celebrate the 10th anniversary of applied labour market research at Hanze University of Applied Sciences. This chapter (by dr. Louis …