On May 20, 2016, the Member States of the European Union will have to transpose the 2014/40/EU revised tobacco directive. The dissertation in front of you provides an understanding of the revised tobacco directive and the transposition of the directive into North Rhine-Westphalian law. The historical, …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

A healthy lifestyle with healthy food are two ambitions many people cherish. In recent years, the process and components of attaining perfect health have received greater attention. New products regularly appear on the market with claims of supporting or achieving a healthy lifestyle. One of these product …

The aim of this dissertation is to indicate the effects of the Dutch economic diplomacy on the export of Life Sciences & Health companies to China in the period from 2010 until 2015. Economic diplomacy is a form of diplomacy where the government actively tries to influence economic elements like export …

This dissertation is focused on the relations between the European Union and the Russian Federation in light of the recent developments in Ukraine. The research provides evidence on the relations between these parties, keeping the dissolution of the Soviet Union in mind. It looks at various theories …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …

Inleiding/probleemanalyse: De prevalentie van obesitas bij kinderen neemt wereldwijd toe en vormt een ernstig gezondheidsprobleem. Het ontstaan van obesitas op kinderleeftijd heeft eerdere waarneming van cardiovasculaire risicofactoren tot gevolg, waaronder afwijkingen in cholesterolwaarden. In verband …

This bachelor dissertation examines whether there is a noticeable stigma against Feminism in the Netherlands and in the Republic of Ireland. To answer that, it looks at the image of feminism in selected Irish and the Dutch online newspapers. Additionally, interviews with eight young women were held as …