Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

This paper addresses one important mechanism through which the EU tries to improve the operation of its labour markets: the opening up of national borders for free worker movement within the EU. Free worker movement is a fundamental EU right; but EU enlargement begged the question of how and when to …

Triggered by highly publicised corporate scandals, changing societal expectations and the collapse of financial markets, the roles of boards of directors have changed significantly in safeguarding the interest of shareholders and other stakeholders. Yet, relatively little is known about contemporary …

International expansion has never been easy, but the global economy is changing, cultural and language barriers are fading and this facilitates companies in conducting business across the world. This paper explains different factors such as the internal analysis, but also the external analysis and the …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

The European Union African Caribbean Pacific (EU-ACP) development cooperation has seen changes during the last fifty years. From the Treaty of Rome to the Cotonou Agreement, many policies have been implemented with the aim of promoting development in third world countries, and promoting trade between …

Tomato is one of the most popular vegetables all over the world and the production was 145 million tonnes in 2011. In Taiwan and The Netherlands, tomato also became an important vegetable nowadays. In both countries, the farmer cooperatives are the way to help farmers accessing markets. However, Taiwanese …

Staatsbosbeheer heeft weinig ervaring met het verkopen van grond. Om een geschikte verkoopprocedure op te stellen is verkennend onderzoek noodzakelijk. In dit rapport is dit onderzoek op basis van leercases in gemeenten Hardenberg en Hellendoorn uitgewerkt. De centrale vraag in dit onderzoek is “Met …

This article explains how considering the systemic character of influencemarket corruption can help the Council of Europe and its Member States in their fightagainst trading in influence. By applying article 12 of the Council of Europe’s CriminalConvention on Corruption on two recent cases in the Netherlands …