This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

This bachelor final project examines how the Dutch Ministry of Defence could enhance the number of female officers within in the organisation. The Dutch Ministry of Defence represents safety and peace in- and outside of the Netherlands. In the organisation, women are rarely represented. In 2017, solely …

Responsive public spaces use interactive technologies to adapt to users and situations. This enhances the quality of the space as a public realm. However, the application of responsive technologies in spatial design is still to be explored. What exactly are the options for incorporating responsive technologies …

Climate change is one of the key societal challenges of our times, and its debate takes place across scientific disciplines and into the public realm, traversing platforms, sources, and fields of study. The analysis of such mediated debates has a strong tradition, which started in communication science …

A decade ago many gushed at the possibilities of 3D printers and other DIY tech. Today makers are increasingly shaking off their initial blind enthusiasm to numerically control everything, rediscovering an interest in sociocultural histories and futures and waking up to the environmental and economic …

Media Do Not Exist: Performativity and Mediating Conjunctures by Jean-Marc Larrue and Marcello Vitali-Rosati offers a radically new approach to the phenomenon of mediation, proposing a new understanding that challenges the very notion of medium. It begins with a historical overview of recent developments …

Together with ten Dutch museums and four design agencies, the Amsterdam University of Applied Sciences led the practice-based research called The Exhi- bition Designer of the 21st Century (2017-2019), which was funded by Regieor- gaan SIA. Researching the effect of intentionally designed museum experiences, …

Articles by Dutch researcher of new media, co-founder of the Institute of Network Cultures and professor at the University of Applied Sciences in Amsterdam Geert Lovink, first brought together especially for Russian readers. In the book, the author analyzes both the simplest cultural techniques - from …

The quest of organization haunts us. If anarchists were once said to defy authority, nowadays we defy organization. Structures are perceived to hold us back and pin us down with the iron cage of identity. The solidified social limits our freedom with its demand of never-ending “engagement.” How desperate …