The use of product placement has been around for a long period of time. Nevertheless, it has only been for the last twenty years that the use of placing products into movies, television shows and radio has picked up. But what exactly is it? How can it be measured and what are the effects. The main question …

The content that has been written regarding this thesis report about personal branding should serve as a guideline for young entrepreneur and how they could be successful by using the personal branding strategy.. The content was written based on the following main question: why should young entrepreneurs …

This report shows the effect of parallax scrolling on the user experience and how it can best be used for maximum results. The information and results are based on desk and literature research, interviews with experts, website analysis and an observation study.

The EU-Malaysia Chamber of Commerce and Industry is a non-profit organisation based in Malaysia. The core business of the Chamber is advocacy through lobbying and events. The Chamber has asked for a visibility strategy to be set. The reason for this is that with many chambers of commerce and business …