Organisations are increasingly becoming interdependent in order to create and deliver superior value to their customers. The resulting business mod- els of such organisations are becoming increasingly complex and difficult to de- sign, because they have to deal with multiple stakeholders and their competing …

Designing and personalising systems for specific user groups encompasses a lot of effort with respect to analysing and understanding user behaviour. The goal of our paper is to provide a new methodology for determining navigational patterns of behaviour of specific user groups. We consider agricultural …