Evaluating the reliability and validity of practitioners and consumers’ advertising creativity assessments
K. Mazerant-Dubois; L.M. Willemsen; P.C. Neijens; G. van Noort
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19
K. Mazerant-Dubois; L.M. Willemsen; P.C. Neijens; E.J. van Schooten; G. van Noort
Spot-on creativity: creativity biases and their differential effects on consumer responses in (non-)real-time marketing
K. Mazerant-Dubois; L.M. Willemsen; P.C. Neijens; G. van Noort
Program-involvement effects on commercial attention and recall of successive and embedded advertising
M. Moorman; L.M. Willemsen (Lector); P.C. Neijens; E.G. Smit
The ironic effect of source identification on the perceived credibility of online product reviewers
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner
Highly recommended! The content characteristics and perceived usefulness of online consumer reviews
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner; J.A. de Ridder
Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner