This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

The project is about Heritage hotels and how key characteristics of this new type of hotels interact with guest expectations and perceptions. As part of the study, this interaction will lead to customer satisfaction and loyalty.

This qualitative research aims to discover to what extent Authenticity as trait is a starting point for leadership qualities Vulnerability, Self-Confidence, and Resilience, and enforced by equine assisted coaching (EAC), for now and with the upcoming generation of leaders. EAC is a form of coaching with …

QUOTE “In a movie, you have someone who can push the plot along verbally. But [with fashion], music and clothes are your whole plot”. [Rene Arsenault] ABSTRACT This study addresses the extent to which hip-hop music is capable of modifying a consumer’s perception of the luxury fashion brands mentioned …

In this paper, I explored how to research a sensitive topic such as gossip in organizations and used a narrative approach to illustrate the methodological and ethical issues that come up when considering a variety of research methods. I first attempted to conduct an ethnographic research on a project …

In 2018, Leeuwarden will be European Capital of Culture. Like many other organisations, Historisch Centrum Leeuwarden (HCL) is currently preparing its programme. At the same time, the experience economy has already shifted towards an economy of meaning. The HCL has made efforts to adapt heritage education …

The Netherlands strives for an inclusive society. In order to achieve this, the United Nations Convention on Disability has been ratified. In this convention sport is explicitly named as a means towards inclusion. Still, it is not yet clear what the role of sport is in this. Extensive research has been …

This thesis was aimed to advice the management of a luxury travel consultancy agency on how to adapt a new luxury travel concept, which would reflect current perceptions of the notion of luxury in the Dutch market. The literature review and a pre-research showed that even though there exists a variety …

In: Frank Gadinger, Martina Kopf, Ayşem Mert, and Christopher Smith (eds.). Political Storytelling: From Fact to Fiction (Global Dialogues 12) This essay presents a summary of important perspectives concerning the distinction between what counts as truth or fiction. As a source of …

Earlier research argues that educational programmes based on social cognitive theory are successful in improving students’ self-efficacy. Focusing on some formative assessment characteristics, this qualitative research intends to study in-depth how student teachers’ assessment experiences contribute …