Selling love to the silver consumer
Ad Franzen (Begeleider); Roosmarijn Eversdijk (Student); Evelyn Bekooij-Westerhoudt (Begeleider)
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
Ronald Voorn (Lid Lectoraat)
Determinants of service innovation
Mathieu Winand; Steven Vos (Lector); Thierry Zintz; Jeroen Scheerder