Automatic Measurement of Corporate Reputation for Retail Companies from Online Public Data on the Web
Sitorus, Marselo; Loke, Rob (Faculteit Business En Economie)
Information requirement in the transition towards a circular fashion industry
Marja Exalto-Sijbrands (Lid Lectoraat); Pascal Ravesteijn (Lector)
Customer Journey: from practice to theory
Pol, Harald (Marketing And Entrepreneurship); Harris, Patricia; van der Veen, Gerrita
Building brand advocacy for a sustainable brand through corporate storytelling and a customer journey improvement
Nick Vojvodić (Student)
A Research Pathway Model for evaluating the implementation of practice-based research
Wilke van Beest (Onderzoeker); Wouter P.C. Boon (Onderzoeker); Daan Andriessen (Lector); Harald Pol (Onderzoeker); Gerrita van der Veen (Lector); Ellen H. M. Moors (Onderzoeker)
Human values as added value (s) in consumer brand congruence
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); T. J. L. van Rompay (Onderzoeker); Sabrina Hegner (Onderzoeker); Ad Pruyn (Onderzoeker)
Customer journey
Patricia Harris (Onderzoeker); Harald Pol (Onderzoeker); Gerrita van der Veen (Lector)
Analysis of Peruvian cocoa opportunities in Benelux and Scandinavia
Nadia Sanchez Patazca (Student); Sarah de Bakker (Docent); Monica Pascual (Begeleider)
Using drones in the last-mile-logistics processes of medical product delivery: a feasibility case study in Rotterdam
I. Zubin; B. van Arem; B. Wiegmans; J.H.R. van Duin
Modellen voor marketing-insights
A. Cox (Lid Lectoraat); Erik de Kort; Norbert Scholl